The rise in customer comments and complaints via social media is remarkable. In fact, it’s happening so fast that many brands are failing to keep up. According to Sprout Social, social media response rates have dipped below 20% overall in the past year—meaning 4 out of 5 consumer inquires go unanswered.
Twitter provides a unique opportunity for brands to proactively and reactively manage customer service queries and provide fast, responsive care. This guide provides ways to structure your business and your social media teams to handle Twitter traffic and reap the rewards of successful social customer care.Download The Guide