Facebook is one of the vital channels of social customer care, with over 500 million active users interacting with companies every day. But truly engaging customers over Facebook isn’t as easy as simply starting a company page.
This white paper from Freshdesk discusses the how and why of having Facebook as an integral part of your customer support and management strategy. Key learnings include:
- Top 4 reasons for your management to back your Facebook initiatives
- Quantifying the cost of a free support channel
- Overcoming the common barriers to Facebook adoption
- Facebook customer-support best practices used by leading brands
- How to create buzz around your support experience