Brooks Brothers Goes Beyond Care With Surprise And Delight

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Brooks Brothers is a sartorial institution, with nearly 200 years of tradition. But that doesn’t necessarily translate into relevance in the 21st century. Brooks Brothers does a great job of actively engaging its customers with innovative and responsive social customer care.

This case study from Spredfast shows how Brooks Brothers keeps up with a Twitter following of over 60,000, and still manages to think quickly, turning a celebrity’s Tweet to the brand into a successful social media campaign this past summer.

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Editor at Future Care.Today. Internationally published writer, journalist, editor and translator.

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