How GM Cut Social Channel Response Time From 12 Hours to 90 Minutes


Official annotation:

The world’s largest automaker has drastically reduced customer service response times by using one social media management system across the enterprise, streamlining response workflow for mentions on Facebook, Twitter and blogs. Whether you’re a big-deal influencer attending South by Southwest (SXSW), a customer looking for some help, or someone who happens to mention Cadillac on Twitter, General Motors wants to reach out to you.

Read about GM’s transformation across PR, marketing, and customer service.

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Sprinklr provides the enterprise with a complete Social Relationship Infrastructure of 15 interconnected modules.


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