How Virgin America Created an Influential and Passionate Brand Ambassador


Official annotation:

With more than 2.5 million Twitter followers, filmmaker Kevin Smith (@thatkevinsmith) is almost as well known for his headaches with airlines as he is for his movies. While the most notorious incident came when he was kicked off a Southwest Airlines flight in 2010 for allegedly being “too fat to fly,” Smith nearly had a similar incident with Virgin America. Luckily for Virgin America, they were using advanced social media monitoring.

Read how Virgin America turned Kevin Smith from Twitter rant-er to brand ambassador.

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