Metro (Makro): The right content converts sentiment from neutral to positive

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About Metro

Metro AG, otherwise known as Metro Group, is a German global diversified retail and wholesale/cash and carry group based in Düsseldorf. Makro (CZ) is an originally Dutch chain of Warehouse clubs, also called cash and carries. The first one opened in 1968 in Amsterdam.
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About Brand Embassy

Brand Embassy software helps companies to provide awesome customer service on social media. By integrating Brand Embassy into their social media and contact centre teams, Vodafone, T-Mobile, O2, ING, Air Bank and 50+ other customer-centric enterprises help customers faster and lower their operating costs.

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