Rang De: Case study by Freshdesk

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Rang De is a web-based social microcredit initiative that supports entrepreneurs from low income households with access to cost effective credit. By raising social investments from individuals and corporates, and reducing the cost of borrowing, Rang De wants to build a meaningful connect between urban and rural populations and enable individuals to make social investments of their time and money.

How Things Used to Work

Rang De was using traditional methods to serve their customers – live chat, zip dials and emails. They had separate contact emails to demarcate one campaign from another; another tool was being used to track campaign timelines, and all this was becoming a rather inconvenient and complicated process.

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