Everybody seems to be talking about the year-on-year growth of social CRM. But it isn’t easy to find a long-term overview of customer service trends. That’s why this case study from the online hub for CRM tech, Software Advice, is so insightful. A detailed explanation of the developments over the last two decades, it’s full of hard data that’s even harder to ignore.
One of the most interesting findings is that the market for CRM software, including help desk and customer support platforms, grew nearly 2,000 percent in the 10 years leading up to 2007 and continues to grow today. That’s just one more reason to make sure yours is up-to-date!Get The Case Study