Gartner: Why You Need To Rethink Your Customer Self-Service Strategy

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Self-service is an integral part of any customer service strategy. According to research from Gartner, by 2017, 2/3 of customer service interactions will require no human assistance.

But there’s more to self-service than simply setting up FAQs. A distinct plan must be in place to ensure that customers remain engaged and that self-service is part of a larger, holistic business strategy. This report from Gartner, published by Zendesk, provides insights about the benefits of customer self-service and the best ways to achieve that.

Learning how to create a consistent, cross-channel strategy will make your customer service more efficient and cost-effective. Your brand can’t afford to ignore it.

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Editor at Future Care.Today. Internationally published writer, journalist, editor and translator.

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