Did you know Facebook has more than 500 million active users, many of whom use it to communicate with their favorite brands every day? That’s too many people to ignore. But turning the world’s most popular social network into an active channel for great social customer care is a challenge. This white paper from Freshdesk gives some great tips on turning social into your biggest asset.
Key learnings include:
- Top 4 reasons for your management to back your Facebook initiatives
- Quantifying the cost of a free support channel
- Overcoming the common barriers to Facebook adoption
- Facebook customer-support best practices used by leading brands
- How to create buzz around your support experience