Lessons From Herschel’s Social Media Manager: How To Build Customer Loyalty

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Herschel Supply Co., the Canadian manufacturer of fine backpacks, bags, travel goods and accessories, is a design-driven brand that attracts an international “fashion-inspired, tech savvy following.”

Using social media, Herschel Supply was able to achieve a 20% lift in customer service satisfaction rate and 60% increase in overall positive brand sentiment. This case study, including a video interview with Herschel’s Social Media Manager, Allison Butula, will tell you how they did it.

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Editor at Future Care.Today. Internationally published writer, journalist, editor and translator.

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