Lessons From Herschel’s Social Media Manager: How To Build Customer Loyalty


Herschel Supply Co., the Canadian manufacturer of fine backpacks, bags, travel goods and accessories, is a design-driven brand that attracts an international “fashion-inspired, tech savvy following.”

Using social media, Herschel Supply was able to achieve a 20% lift in customer service satisfaction rate and 60% increase in overall positive brand sentiment. This case study, including a video interview with Herschel’s Social Media Manager, Allison Butula, will tell you how they did it.

Get The Case Study  


About Author

Editor at Future Care.Today. Internationally published writer, journalist, editor and translator.

Leave A Reply