LinkedIn has developed from “the businessperson’s Facebook” to a vast and significant network with more than 364 million members. It is now a vital channel for brands looking to share content with customers and followers. But the size of LinkedIn makes delivering relevant content to the right people a real challenge.
This white paper from Sprout Social offers keen insight into segmentation over LinkedIn to ensure you’re always on target.
Key learnings include:
- Aligning your segmentation strategy with your overall business objectives
- Targeting specific segments within your Company Page following
- Developing deeper, more meaningful connections