With all the growing momentum for social customer care, it’s surprising to hear that some brands still aren’t taking full advantage of the channels where their customers are. And it’s outright shocking that “most brands ignore 7 in 8 messages on social media,” according to this very thorough report from Sprout Social.
While the use of social media for customer service has proliferated, so have the number of queries coming from customers. The conversation is harder to keep up with, to be sure, but many brands simply aren’t taking social customer care seriously enough, or they fail to see how it affects their bottom line. According to NewVoiceMedia, poor customer service in the US costs companies $41 billion each year. The solution? Double down on social and start making real connections with your customers!
This is one of the most detailed new reports we’ve seen in some time. Read it and learn what not to do!Read The Full Report