Evan Williams: Listening to Twitter Users, 2009
Williams, a Twitter Co-Founder, describes the unnexpected evolution of Twitter behavior on the then still early-days social platform. What’s interesting about Williams’ talk, is just how quickly user behavior and expectations diverged from the founders’ original conceptions of Twitter as a nearly pure broadcast media- a place where people would live blog their lives. At the time, it was remarkable that the Red Cross and local media outlets were using the platform to dispense and gather information- and this was before hashtagging was a feature of the network, meaning that it was quite difficult to search and aggregate this information. 5 years on, as the technology has adapted to these new uses, and more uses, it seems odd that an organization would choose not to use the platform in this way.