Measuring the Value of Social Media

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From B2B, here is an interesting collection of insights on measuring the value of social media. Topics covered include the use of Social to erode the barriers between product development and sales, as well as between customer care and development. Central to the presentation is the idea that companies of all size need to close the “complexity gap,” or the increasing lack of connection between the minute details of a product, and its userbase, and the management of that product from the top levels.

How do we measure the value of social media? from Helge Tennø

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