Social Customer Care: Improving Customer Experience

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Smart businesses are equipping themselves with social tools that don’t just help them manage their online reputation, but enable them to participate in key conversations, provide customer service, and capitalize on marketing and upsell opportunities. These capabilities comprise a customer service methodology called Social Customer Care — in which brands use social insights to strategically communicate with customers and provide real-time customer service across the social web.

About Synthesio

Synthesio, named the leader in The Forrester Wave™: Enterprise Listening Platforms, Q1 2014 report, is a Global Social Intelligence Platform. Built for scale, Synthesio is a true enterprise platform providing insights, analytics, and engagement across the enterprise. Founded in 2006, Synthesio has offices in New York, Paris, London, and Singapore.
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