This case study from Sprout Social provides social media insight from what is perhaps an unlikely source: the NHL.
Coop Elias, Social Media Specialist for the Carolina Hurricanes, talks about how important it is for professional sports franchises to interact with their fans. They’re brands, after all. But there’s a freshness of approach here that companies of all sizes can can learn from.
You don’t have to be a sports fan to get social media insight from this informative case study.Get The Case Study