Social media isn’t just for customer care anymore. With so much information available at all times, social has a huge impact on when and why customers purchase your product. That’s where a social selling action plan comes in.
The guide from Hootsuite gives tips on how to be more engaged with prospects at key moments of their decision-making process, including:
- Building deeper relationships with your prospects by discovering shared contacts, interests, and other common ground
- Leaving a trail of compelling content that brings prospects to you
- Catching the real-time buying signals that tell you when prospects are primed for contact