It’s (slowly) becoming common knowledge that customers are increasingly turning to social media to communicate with brands, but the details of that trend are complex, and learning how to take advantage of the current situation is vital for brands that want to stay competitive.
This infographic from Sprout Social details the evolving dialogue between customers and brands and provides some key facts that really put things into perspective. For example, did you know that in the last year the number of messages that customers send to brands has increased by a staggering 77%? It’s a number no brand can afford to ignore. And that’s only the beginning.See The Infographic