It’s no secret that customers are Tweeting to brands more than ever. But this white paper from Spredfast puts “the Social Hunger” into perspective. Compiling data from hundreds of people’s opinions about brands using social media, it offers a complete picture of the current landscape.
The bottom line is that consumers are hungry to engage with brands on social media and prefer to do business with brands that have an online presence. So the question is how to really engage those customers. And that’s exactly what this white paper tells you. Key learnings include:
- The principles you can use today to build your social media strategy
- What you can do to increase customer engagement as well as improve amplification and reach
- How social media increases purchase intent and strengthens consumer preference