The State Of Salesforce 2015


Based on data collected in collaboration with MIT Sloan, Bluewolf’s 3rd annual State of Salesforce report distills insights from over 1,000 global customers. It’s a comprehensive survey on the state of play in 2015, and is a great place to start for market research and for reinvigorating your social customer care this year.

Key findings of the market report include the fact that technology should align to company strategy not drive it; customers expect a personalized digital experience; and Cloud Governance and ALM are essential to innovation.

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Editor at Future Care.Today. Internationally published writer, journalist, editor and translator.

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