The Ultimate Customer Service Guide for a Complex Social Thread


Keeping up with your customers’ conversations on social media can be a real challenge. Issues can escalate quickly and a simple query can grow into chaos as more and more customers join in. Care agents need a clear set of guidelines to follow when the going gets tough.

This white paper from Brand Embassy, “The Ultimate Customer Service Guide for a Complex Social Thread,” is a detailed set of best practices for how to give fast, friendly and thorough customer service on social media when things get complicated. It’s a crash course in all things social customer care.

Key learnings include:

  • How social media has changed customer service
  • Where customers are contacting you on Facebook and Twitter
  • How to provide service across multiple digital channels
  • Technology use cases for servicing a complex social thread
  • Social CRM best practices
Download The White Paper  


About Author

Editor at Future Care.Today. Internationally published writer, journalist, editor and translator.

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