More people are starting to talk about social care, which makes us really happy. And it’s no surprise, either. According to research, 68% of people use social media for customer service.
But it’s useful to know a thing or two about the uses and the limits of using social media for customer care, before your brand joins the conversation. This white paper from Spredfast is a great place to start.
By examining some of the best examples of social customer care featured in the white paper, from iconic brands including General Mills, Hyatt, LinkedIn, and Brooks Brothers, you’ll get key learnings and behaviors that will put your brand well on the way to engaging your customers effectively, promptly and creatively. From diversifying your approach to recognizing social cues and opportunities for engagement, you’ll find plenty of need-to-know info.