What Every Small Business CEO Needs To Know About Customer Service


Starting a business is never easy, and for small businesses especially it can be difficult to appear unique while minimizing risk. It might not seem so at first glance, but customer service is one of the best ways to keep your business growing, and it’s more important today than ever.

This presentation from Salesforce reveals key tips targeted for small business owners about how to use great customer service to strengthen relationships and to make your brand stand out from the competition.

Best practices mentioned in the presentation include:

  • How to select the right help desk ticketing system for your business
  • Why it’s important to train everyone at your company to help customers
  • How your help desk system can help drive your product strategy
  • Best practices for integrating with other systems
Read The Presentation  


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