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(a truncation of the expression weblog) A regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style. The rise of Twitter and other “microblogging” systems helps integrate MABs and single-author blogs into societal newstreams. Blogs can be monitored by companies to proactively analyse how people mention their brands and they can actively engage discussions with the authors and their readers.

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Co-founder and CEO of Brand_Embassy, Founder of Future Care.Today. Technology entrepreneur in love with London.

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