Channel Agnostic

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Refers to a customer service processes that are indifferent to which channel or method a customer service agent choose to use to respond to the customer inquiry. The channel agnostic method is increasingly required as more customers use many different channels to reach out to the brands and expect to receive a response on the same channel. E.g. Customers published a tweet on Twitter and gets a response at the same Twitter conversation.

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Co-founder and CEO of Brand_Embassy, Founder of Future Care.Today. Technology entrepreneur in love with London.

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