Inbound

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Inbound means that customers are attracted to your brand and are drawn to interact with it because of the quality and interest of the content you publish online. Often connected with marketing, inbound is the opposite of the old style of buying ads and pushing your brand on customers. Inbound has proven to be more effective, as it targets potential customers with relevant content that interests them, thus attracting them to your brand.

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Editor at Future Care.Today. Internationally published writer, journalist, editor and translator.

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