An online community manager or simply community manager builds, grows, and manages online communities, often around a brand or cause. Online community managers may serve a variety of roles depending on the nature and purpose of their online community, which may or may not be part of a profit motivated enterprise. Community managers are involved in the computer games industry, branded online communities, online research communities, corporate blogs, and other social media marketing and research activities. Usually, they are employed internally or externally in the marketing departments and their role is to grow the number of community members and keep them engaged over the long-term basis.
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