Outbound

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Outbound refers to messages or information that a brand sends out to its customers, as opposed to inbound messages or information that customers send to a brand. An outbound call center, for example, is one where operators make calls to customers on behalf of the brand. These can include telemarketing, fundraising, updating database information, and other matters. Outbound can also refer to emails that a brand might send its customers for similar reasons.

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