Social Account (Social Channel)

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A Social Account, also known as a Social Channel, is an account on social media, whether it’s Twitter, Facebook, LinkedIn, or another social network. The Social Account can belong to an individual user or to a brand as a whole. Typically the use of social accounts allows brands to represent themselves through social media, as well as to interact with customers, who are using their own social account to communicate with brands, their friends, and each other.

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