Social Customer Service is the practice of using social media to engage in customer service. Rather than traditional channels such as call centers, Social Customer Service uses Facebook, Twitter, LinkedIn and other social media networks to connect with customers and answer queries and complaints. Since today’s customers are more likely to engage with brands via social media, Social Customer Service is the customer service of the future. Not only are more customers using social media everyday, but they are using it to voice questions and comments about brands, making it more important than ever for brands to use social media for Social Customer Service.
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