WOM

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WOM is word-of-mouth, which is the honest sharing of opinion among customers. Literally, WOM refers to customers speaking to one another about their experiences with a brand, but today WOM typically takes place over the internet, via social media, chat, or email. WOM can be the most powerful marketing tool brands have, as customers are much more likely to trust their friends than an advertising campaign from a brand.

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Editor at Future Care.Today. Internationally published writer, journalist, editor and translator.

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