Changes are afoot in the customer service industry, and one of the biggest is the evolution of the customer care agent. Agents are, after all, the point of intersection between the customer and the brand. In the future — which is coming very soon — customer care agents will be considered as brand advocates, developing personal relationships with customers and representing your brand in a positive light.
Developing this kind of environment doesn’t happen over night. That’s the focus of this webinar from Conversocial. Panelists include Tara Jones, Social Media Project and Communications Manager for AAA; Paul Johns, Chief Marketing Officer for Conversocial; and Social Media Communications Specialist James Hutchinson.
You’ll learn how to recruit the right people and give them the attitude and empowerment they need to best represent your brand. Best practices include:
Recruitment: What makes a perfect social customer service agent
Training: How to empower agents for social customer service success
Scaling: How to grow a team internally without experiencing growth pains