Personal exchanges are natural when you’re speaking with customers face-to-face. But conveying that sense of human warmth over social media can be tricky. You have to be helpful, engaging, and personal at once, all while staying on-brand.
This webinar from Sparkcentral is a great guide to some of the different software that can help your brand personalise your communications with customers simply and easily. Key learnings include tips on how to:
- Empower your agents to play a critical role in customer service
- Exceed customer service expectations with proactive communications across any channel
- Personalize experiences using customers’ preferred channels
The webinar makes the argument that personalization of customer interactions is imperative for your social media customer service success. And we couldn’t agree more!Get The Case Study