Official annotation: A common question among customer service professionals is whether companies should deliver social customer service from their primary Twitter handle, or if they should have a dedicated service handle.
In this video our Director of Social Strategy, Andrey Grigoryev, discusses:
- The pros and cons of using a dedicated Twitter account for customer service
- Examples from industry leaders of approaches that work
- Actionable insight for making the right decision for your company
| Andrey Grigoryev
Director of Social Strategy, Conversocial
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