Do you need a dedicated Twitter handle for social customer service?

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Official annotation: A common question among customer service professionals is whether companies should deliver social customer service from their primary Twitter handle, or if they should have a dedicated service handle.

In this video our Director of Social Strategy, Andrey Grigoryev, discusses: 

  • The pros and cons of using a dedicated Twitter account for customer service
  • Examples from industry leaders of approaches that work
  • Actionable insight for making the right decision for your company

Presented by: 

andrey-grigoryev  Andrey Grigoryev
 Director of Social Strategy, Conversocial
andrey@conversocial.com

 

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