Google & Telus: Serving the Millennial Customer

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Official annotation:

Providing customer service to Millennials has its challenges. The generation born 1980-2000 has grown up in a connected world, renowned for their social-media savvy and exceptional multi-tasking. Providing customer service to Millennials has its challenges. The generation born 1980-2000 has grown up in a connected world, renowned for their social-media savvy and exceptional multi-tasking. Their digital coolness also comes with a few labels: impatient, demanding, and seekers of instant gratification. For many companies, the Millennial Generation is a game-changing force.

On the front end, should their unique attitude change how companies roll out customer service? On the back end, is IT stuck when it comes to serving this highly-wired community? What do Millennials expect and how can companies better respond?

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