Zen Masters of Customer Service Joseph Michelli – Leading the Starbucks Way


Official annotation:

The international success of Starbucks begins with a promise: To inspire and nurture the human spirit – one person, one cup, and one neighbourhood at a time. In this Zendesk webinar, bestselling author Joseph Michelli explores the 5 actionable principles that customer service teams can adopt to drive and support that same promise for their own companies. These five principles can be used by employees at all levels, in any company, and in any industry to transform something as ordinary as the delivery of coffee into a cultural phenomenon. He’ll also share inspiring and entertaining anecdotes gleaned from one-on-one conversations with variety of Starbucks employees – everyone from baristas to senior leaders.



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